Shopping for Italian Fashion!

Italian dresses for sale
Kathryn Occhipinti, MD
Kathryn Occhipinti, MD for Conversational Italian for Travelers books

“Saldi” means “sale” in Italian! When visiting Italy, one encounters wonderful shops that sell everything imaginable. In most cities, beautiful, stylish clothing made by well-known designers hangs in the shop windows of the grand boulevards and larger piazzas. Think Via Monte Napoleone in Milan or the Piazza di Spagna in Rome. Now that the fall season is upon us, the cooler weather will bring with it the exciting new Italian fashions of the season.

But one must be prepared to shop Italian. Sizes in Italy are different from those in the United States and from those in other European countries. How does one know what size clothing to bring to the dressing room? Also, when talking about Italian style, it should be mentioned that there are still dedicated craftsmen who make high-quality leather goods. There is such a dazzling variety of shoes in the shop windows that it is always tempting to buy a pair to bring home. But what size to tell the shopkeeper to get?

If you are like me and can’t resist shopping when you visit Italy, click on the Learn Italian! link for Italian size charts and for some important shopping tips. I’ve reprinted shoe sizes here again because this is a priority for me—I can’t resist bringing at least one or two pairs home every trip!

This blog post was originally published on September 27, 2016, on Learn Italian! for Stella Lucente, LLC, and

Leave a comment and share about YOUR favorite Italian city or place to go shopping! 


The tables that follow list European and Italian sizes and how they (roughly) correspond to the sizes in the United States.

Please note that this is only a general guide, and it is best to always try on any item of clothing before making a purchase!

Women’s and Men’s Shoe Sizes*

American Shoe Sizes (inches) 5 ½ 6 6 ½ 7 7 ½ 8 8 ½ 9 9 ½ 10 10 ½
European/Italian Women’s Shoe Sizes 35 ½ 36 36 ½ 37 37 ½ 38 38 ½ 39
European/Italian Men’s Shoe Sizes 37 37 ½ 38 38 ½ 39 40 41 41 ½ 42 42 ½ 43

*Hint: Subtract 30 from European shoe sizes to get the equivalent of the American size for women’s shoe sizes 5 to 9.